Keele University signage solution

The Campus

We were awarded the tender for Keele University through the NEUPC Corporate Signs and Signage framework supplier in 2012.

Keele University is the UK’S largest integrated Campus University, occupying 617 acres.

The campus boasts woods, lakes and parkland, plus a shopping centre, a thriving students’ union with several bars, cafes and restaurants, conference facilities and educational buildings.

The University had decided upon a signage overhaul as the existing signage had become dated, it lacked consistent brand identity and due to the sheer size of the campus a new way finding solution was required. The client wished to provide students and visitors with a clear brand identity and signage with wayfinding methods that would improve their experience when navigating the campus and its facilities.

We worked closely with the facilty’s management department and the initial research and analysis stage of the process included:

–  A complete review and survey of the campus.
–  Interview with key stakeholders and users.
–  Identifying all pedestrian and vehicular routes.
–  Establishing building identification and entrances.
–  Discussing budget requirements, constraints and aspirations.
–  DDA requirements identified as appropriate.

The Solution

After considering the above factors, we presented the clients with a comprehensive presentation of proposed signage solution, using CAD drawings and artists’ impressions. These visuals help to provide the client with a clear understanding of how the completed project will look and function. We incorporated images of the newly branded monolith signs, maps, internal and external wayfinding systems. Clear and precise building signage and an organised wayfinding strategy were required to transport students, staff and visitors around the site as easily as possible, from the car park to the classroom.

We also introduced the university to some of the latest technology in the industry, LED video screens and Variable Messaging Signs. Both products provide the client with the capability to update the information displayed to their students and visitors. The client is able to instantaneously change or schedule specific information targeted at a particular audience. For example, details of when and where a particular conference or event is to be held or parking instructions.

The Result

Our in-house manufacturing facilities, together with over 50 years of installation experience, allow for complete control over each stage of the process. By implementing a comprehensive range of signs and products designed specifically for the project, Keele University Campus now boast a high profile, high quality and cost effective signage and wayfinding solution. The brand identity is now apparent throughout the whole of the campus, both externally and internally.

“Feedback from students and regular visitors to campus have consistently commented on how much easier it is to navigate their way around the campus. We now have a wayfinding solution that effectively projects our brand and materially demonstrates Keele University as a premium brand within the sector.”

John McCarthy
Director of Marketing and Communications
Keele University

The Future

We continue to work closely with the university, and are currently installing custom designed and printed wallpaper in the university library and food court.


If you would like further information on the sign products used at Keele University then please see the following:

Monolith Signs

LED & Digital Signs

Individual & Built Up Letter Signs

Post & Panel Signs

Interior Wayfinding Signs

Digital Print

Keele University

Bespoke wall fix building entrance sign.